WORK

Our goal is to provide solutions that go beyond the ordinary in social media, digital content and marketing.  We are a research and analysis based provider of a full range of industry-leading content marketing services.

The HBCU Center of Excellence for Corporate Engagement and Leadership was founded in September of 2020 by Dr. Zillah Fluker, Ph.D., Vice President of the Division of Institutional Advancement at Central State University. The vision of Dr. Jack Thomas, president of CSU, is to identify and develop key partnerships that develop, expose and place CSU students. The pillars of the Center are Outreach, Development, Placement, and Research that support the establishment and development of sustainable and mutually beneficial partnerships. 

Larry Thornton reached out to Zillah Fluker, Ph.D., an individual who he met while serving as chairman of the Board of Trustees at Alabama State University. Larry asked her to write the introduction to his book, Why Not Win?. Zillah agreed to do so, and after reading the book presented not only the introduction, but a curriculum to Larry and proposed that they launch a non-profit. This was the birth of the Why Not Win? Institute. An Institute that takes lessons from Larry’s story and has developed programming to transform lives through personal and professional development with an emphasis on personal accountability.